Current:Home > reviewsWheel of (shrinking) fortune: How game-show prizes have lagged behind inflation -StockSource
Wheel of (shrinking) fortune: How game-show prizes have lagged behind inflation
View
Date:2025-04-14 17:48:26
These days it's more like who wants to be a multimillionaire, am I right?
Times have changed ever since game shows and reality competition series like "Who Wants to Be a Millionaire" and "Survivor" started doling out $1 million prizes to winners more than two decades ago. But the series still offer the same seven-figure prize, even though a million bucks just ain't what it used to be.
Inflation and massive cost-of-living increases in the United States have been dramatic, and these series simply haven't kept up. So that million-dollar question that Regis Philbin asked contestants back in 1999 paid a lot more than the one Jimmy Kimmel asks celebrities in the latest prime-time incarnation of "Millionaire" this summer (Wednesdays, 8 EDT/PDT).
According to the Bureau of Labor Statistics inflation calculator, it would take nearly $1.9 million to get the purchasing power $1 million had 25 years ago, when "Millionaire" premiered as a major hit. The median price of a home in the United States has nearly quadrupled in that time, from $119,600 per the U.S. Census Bureau to $438,483, according to real estate website Redfin. So back in 1999 you could have bought eight average homes for your million, and now you'd be lucky to get two, after taxes.
While some series have upped their proverbial antes since their long-ago debuts ("Big Brother" and "Top Chef" both significantly increased their prizes midway through their runs), many are still offering their original sums. For your enjoyment – or misery? hard to say – here are some other game-show prizes that have massively decreased in value since their debuts.
Need a break? Play the USA TODAY Daily Crossword Puzzle.
'Who Wants to Be a Millionaire?' (ABC)
- Total prize: $1 million.
- Debut year: 1999.
- How much contestants would need to win to match that value in 2024: $1,889,705.
'Survivor' (CBS)
- Total prize: $1 million.
- Debut year: 2000.
- How much contestants would need to win to match that value in 2024: $1,803,958.
'The Amazing Race' (CBS)
- Total prize: $1 million.
- Debut year: 2001.
- How much contestants would need to win in 2024: $1,761,464.
'Deal or No Deal' (NBC)
- Total prize: $1 million.
- Debut year: 2005.
- How much contestants would need to win in 2024: $1,614,751.
'America's Got Talent' (NBC)
- Total prize: $1 million.
- Debut year: 2006.
- How much contestants would need to win in 2024: $1,547,900.
Why haven't the prize pools gone up? We can't say for sure, but it's easy to assume: For one thing, none of these shows are as profitable as they were during their ratings heights. At one point, "Survivor" was second in viewers only to the Super Bowl. The money just isn't always there to give more to contestants.
Plus it's hard to deny the appeal of a nice, round number like $1 million, or even $100,000. Competing for $1.5 million or $1.89 million doesn't have quite the same ring to it. "Who Wants to Be Slightly Richer than a Millionaire?" is nobody's idea of a good title.
Game shows and reality shows offer escapism. You can revel in the drama between contestants and dream of maybe one day walking away with a big check yourself, thinking you'll be set for life. But not even "Amazing Race" is so amazing that it is immune from our everyday life experiences like inflation.
Maybe it's a good thing the castaways on "Survivor" only endure 26 days on a remote island instead of39 in its post-COVID seasons. Keeps the hourly rate for starving and dehydrating on a deserted beach competitive.
veryGood! (3)
Related
- Apple iOS 18.2: What to know about top features, including Genmoji, AI updates
- Hamas training videos, posted months ago, foreshadowed assault on Israel
- Israel's 'Ground Zero:' More than 100 civilians killed at the Be'eri Kibbutz
- Darren Aronofsky says new film at Sphere allows viewers to see nature in a way they've never experienced before
- Civic engagement nonprofits say democracy needs support in between big elections. Do funders agree?
- Sam's Club offers up to 70% discounts on new memberships through the weekend
- Israel forms unity government to oversee war sparked by Hamas attack
- French media say a teacher was killed and others injured in a rare school stabbing
- Don't let hackers fool you with a 'scam
- JPMorgan profit jumps 35%, but CEO says geopolitics and gov’t inaction have led to ‘dangerous time’
Ranking
- Are Instagram, Facebook and WhatsApp down? Meta says most issues resolved after outages
- Hamas practiced in plain sight, posting video of mock attack weeks before border breach
- Report: Abortion declined significantly in North Carolina in first month after new restrictions
- Elijah McClain’s final words are synonymous with the tragic case that led to 1 officer’s conviction
- Military service academies see drop in reported sexual assaults after alarming surge
- Factory fishing in Antarctica for krill targets the cornerstone of a fragile ecosystem
- An Israeli team begins a tour against NBA teams, believing games provide hope during a war at home
- Idaho’s longest-serving death row inmate is scheduled for a November execution by lethal injection
Recommendation
Backstage at New York's Jingle Ball with Jimmy Fallon, 'Queer Eye' and Meghan Trainor
As elections near, Congo says it will ease military rule in the conflict-riddled east
The approved multistate wind-power transmission line will increase energy capacity for Missouri
Here's Proof Taylor Swift Is Already Bonding With Travis Kelce's Dad
Spooky or not? Some Choa Chu Kang residents say community garden resembles cemetery
Enjoy These Spine-Tingling Secrets About the Friday the 13th Movies
Why do people get ink on Friday the 13th? How the day became lucky for the tattoo industry
Taking the temperature of the US consumer